As featured in VITA Magazine: An apple a day keeps bad hair away

We are thrilled to share that Quism is featured in VITA Magazine. In “An Apple A Day Keeps Bad Hair Away? Meet The Canadian Haircare Brand Putting Fruit To Work,” VITA’s Noa Nichol tells the story of how our co-founder Alicia Hardman went from her family’s Ontario apple orchard to building a Canadian-made haircare brand powered by upcycled apples. The feature also explores our HydrApple Complex™ and shares simple ways to keep hair soft, shiny and hydrated all winter long.

“For us, healthy hair isn’t about achieving one particular look or texture. It’s about understanding your own hair, embracing its natural beauty and giving it the care it needs to thrive.”

Alicia Hardman, Quism co-founder, in VITA Magazine

Read the full feature on VITA