Born in the salon .
Rooted in the orchard .
Made for real hair.
HydrApple Complex™ : from orchard to bottle.
A gentle, sulfate-free shampoo, that deeply hydrates.
Nature, translated through salon science.
Twenty-five years ago, salon professional Frank proved something revolutionary: you don't need harsh chemicals for professional results. Today, his legacy lives on through formulas that deliver salon-quality care for real hair - the kind that frizzes, tangles, shines, and tells your story.
Created with the expertise your hair deserves.
no sulfates
no parabens
no silicones
no phthalates
no formaldehyde
no pegs
no microplastics
HydrApple Complex™
The secret to hair that holds moisture like nature intended.
Growing up on her family's apple farm, co-founder Alicia watched apples stay plump and juicy, naturally protecting themselves from the elements. That power to hold moisture inspired our signature innovation: HydrApple Complex™.
Moisture like nature intended. Alicia’s story, bottled.
What makes it work
Apple Extract
Thanks to upcycled apple extracts, our formula locks in hydration the way apples naturally protect themselves.
Plant Proteins
Soy and baobab proteins rebuild and strengthen the hair fiber from within, restoring elasticity while leaving hair touchably soft.
Provitamin B5
A longtime salon favorite that deeply moisturizes and strengthens the hair shaft, boosting natural shine.
Floral Waters
Chamomile, lavender and rosemary extracts soothe the scalp and support repair with antioxidant-rich extracts.
Hair that feels stronger, looks shinier, and stays hydrated longer.
Clean by design, powerful by nature
What we leave out matters as much as what we put in. Every formula is crafted without the ingredients that can strip, coat, or irritate your hair and scalp. Because beautiful hair shouldn't come with compromise.
Nothing to hide, everything to love.
Care that adapts to your individuality
Made for real hair - because perfect doesn't matter, but healthy does. Shampoo and conditioner, treatments, and styling products that work with your unique texture, not against it.
From "Furby Girl" to
confident brand owner
Alicia's transformation story proves great hair doesn't need harsh ingredients.
Once the girl with impossible curls that kids called "Furby Girl," Alicia discovered Frank's formulas, and everything changed.
From struggling with frizz to leading a clean haircare brand that empowers others to feel confident, authentic, and beautiful.
Julie B.
"Quism shampoo leaves my hair feeling cleaner, lighter, and easier to style."
Nancy S.
"Ever since I started using Quism products my hair feels and looks great. I finally won the battle with my frizzy, curly hair."
Lynne F.
"I have used Quism products for years including shampoo, conditioner, and hair styling products. Nothing disappoints."
Latest news
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